Publications

A client magazine you want to read

In 2013 Deutsche Bank Private Wealth Management asked us to help reinvigorate its client communications strategy by devising a new printed magazine for its high-net-worth clients.

As always, we began with questions – probing the brief with the sort of gently frank and intelligent challenges our clients have come to appreciate. We helped Deutsche Bank understand exactly what it wanted the publication to achieve – and then we delivered it.

The result was Informed, a beautifully designed, high-quality magazine. It provided Deutsche Bank with a platform for sharing thought-provoking ideas, news and investment commentary, as well as stories about its fascinating array of CSR activities, in a way that engaged readers and made them want to read on.

The client response was excellent, and the magazine has won wide acclaim. Click here to see copies and to look at some of the other material we’ve written and designed.

In a post-RDR environment, where charges are more transparent, there’s greater pressure on service providers to enhance their client communication, so demonstrating value to retain and win business. Product providers can also benefit from good publications, using them to explain clearly the benefits and strengths of their offerings.

We write and design client brochures, websites, magazines, newsletters, e-zines and client mailings that will support your marketing objectives.

We can also help with those difficult or complex communications – rights issues, fund restructurings, changes to terms and conditions – by producing concise, plain-English supporting summaries that enable clients to unlock the meaning of the necessarily legal documents you sometimes have to send.