Using data and analytics to uncover customer insights, we design segmentation strategies to boost acquisition, retention and profitability
Gain insight from your customer data
The more you understand your customers, the more effectively you can design and implement marketing strategies.
We provide specialist consultancy to help you uncover insights from your customer data.
Our approach enables you to develop actionable strategies based on evidence from the information you hold about your customers – their characteristics, behaviour and attributes.
These strategies will be designed to address your business needs directly, influencing communication plans, acquisition and retention campaigns, proposition design and future projections. Our analysis can be used to justify investments and generate support for business plans.
- Identify the best opportunities for customer acquisition, focusing on ‘lookalike’ potential customers with higher responsiveness and value
- Develop retention plans that encourage the most profitable customers to stay with you
- Cross-market more effectively to increase customer value
- Improve customer loyalty and satisfaction by tailoring communications to each customer as an individual
- Design your proposition around the most profitable customer segments
- Improve forecasting models by analysing past behaviour
Customer insight consultancy
We work closely with you to understand your business and marketing goals.
We help you extract unique intelligence from your own data using techniques such as customer segmentation and behavioural modelling to understand your customers’ needs, preferences and behaviour.
Using a compelling narrative and jargon-free visualisations, we help you understand and communicate results.
We support you in creating actionable strategies based on strong insight, that directly address business needs.
Our support can be tailored to suit your needs:
- A one-off external review of your current analytics and data challenges
- Comprehensive projects to develop targeting models that address specific business goals
- Bridging analytical gaps between data experts and marketing decision makers
“The goal is to turn data into information, and information into insight”
Generating stories from data
Data can be a compelling source of stories to attract media coverage. Bulletin can help you design surveys that generates original research to illustrate your message, or we can use information from within your own data to create new insight.
Our interpretation of results includes statistical analysis, graphical display, and articulation of conclusions to generate newsworthy and memorable stories to showcase your brand.
“If the statistics are boring, you’ve got the wrong numbers”