It’s hard to predict what things will stay with us when the pandemic subsides but there is no doubt that video and video conferencing will be two of them. A survey conducted by video conferencing app Lifesize found that 90% of respondents found it easier to get their point across when they were seen.
The increase in video content across all forms of media has been driven by the ease with which it can now be produced. But this means it isn’t all particularly high quality.
All you need to start is a laptop or phone and some decent light. The pointers below will help you improve your videos so that they can play a part in communicating messages for your business. Unfortunately we can’t guarantee that your children or pets won’t barge in!
Setting up the shot
- Find somewhere comfy where you won’t easily be disturbed – think traffic noises, other people or aeroplanes flying overhead.
- Prop up your device on a steady surface and as level with your eye height as possible. Placing it too low and the viewer can look up your nose, too high and you will end up straining your neck.
- Make sure you remove anything in the background that you don’t want in shot.
- Find somewhere that is well lit, usually natural light is fine.
- Make sure the light source is always in front of you not behind.
- Avoid filming outside in the full sun if you don’t have sufficient shade
- If you are filming on a phone always film in landscape e turn your phone on it’s side. Most videos are viewed in landscape mode and filming in portrait will mean that black bands appear on either side of the footage.
- Test your shot out. Make sure you are centralised in it so if you do accidentally move around you don’t move out of the frame.
- Use notes to help the flow of the video and avoid any awkward pausing. Don’t over-rehearse and remember you can always deviate from the script if you want.
- Have your notes visible on the screen of the computer you are filming on it or put a sheet of paper in front of you. Keep them at eye level so that you aren’t looking down to read them.
- Colleagues may be able to give you more objective feedback on how you come across on camera – pretty much everyone dislikes what they look and sound like on screen!
- If you want to record an interview or discussion on a Zoom call, make sure that key participants are well briefed to avoid embarrassing silences.
For more technical tips on how to film watch our video below.
Contact us to find out how we can help you create engaging video for your websites.