Our company values are clarity, spark and truth.
Clarity describes our distinctive approach to communications – we specialise in sectors where the messaging is complex.
We bring a fresh, external perspective and years of experience to help clients articulate clearly what makes them distinctive and to enable them to share their expertise in ways their target audiences understand.
Clarity extends to our whole business, not just our editorial work. Our data and marketing experts bring clarity of understanding to guide strategy. Our design work focuses on communicating messages clearly and quickly in an age where attention spans are shrinking.
Spark is about the creative way the team works – the wit, creativity and energy we put into every project and our willingness to surprise.
We’re not claiming to be the funniest, most imaginative team of creatives you’ve ever met, but we hope you’ll recognise in much of our work those sparks that please people or make them smile and help drive the messages home.
It might be amusing footnotes in a white paper on contrarian investing or going to the bother of drawing illustrations of nice round plaice on plates to illustrate global consumption for an infographic on aquaculture (and getting our statistician to work out the respective diameters of each fish to ensure accurate proportional comparisons). It might be researching the costs of the 12 days of Christmas to create an alternative festive story for an investment manager or holding a “Glastonbury in the City” gig, where we trained two teams of journalists to play steel drums and pulled together editors and fund managers in a scratch band.
We produce work that people remember.
Truth is about relationships – how we engage with each other and clients.
It means being comfortable telling clients what we think – based on our expertise and experience – rather than simply echoing what we believe they want to hear.
It’s not that we’re argumentative and opinionated! We want what’s best for the client and sometimes that can only emerge through gentle challenging and debate.
That focus and honesty helps us build successful relationships with our clients – where we’re seen as partners, not suppliers. That’s the way we like it.
And it’s obvious our clients like it that way too. Many have been working with us for years and much of our growth has come through their recommendations.