The lines between PR and marketing are becoming blurred. In recognition of this we’re building a strong marketing division and integrating it with our PR and design teams to enable us to fully meet clients’ varying needs.
It may be that you just want PR. That’s fine. But it’s great to know that your PR team is marketing-savvy and fully focused on your business objectives. We align PR campaigns to key marketing messages and leverage off our successes to create useful marketing collateral that supports the sales effort.
We help clients articulate the strengths and benefits of their propositions and produce effective marketing literature and powerful direct marketing campaigns.
Some clients need stand-alone marketing consultancy. We can devise and implement a marketing strategy. Our Head of Marketing, Martin Fox, offers marketing consultancy and also acts as a part-time marketing director for financial services firms that would ordinarily not be able to afford – and don’t necessarily need – someone of his vast experience full-time.
Martin can help with proposition development and in identifying target audiences and which messages are likely to have the greatest appeal.
We can advise on and devise strategies for engaging target audiences most effectively, including the use of digital marketing campaigns, re-advertising and social media. Our digital services include building effective websites and delivering strong content.